Mother’s Day Campaign, 2019: Our agency worked on the complete online and in-store activation of WSPR Fine Jewelry’s Mother’s Day Campaign. We proceeded with the influencers selection, the campaign branding (boxes, stands, shirts…), the TVC concept, and took care of art direction and filming. The concept evolved around one main hashtag which is #GotItFromMyMama. We also made sure to design linked social media visuals to promote the campaign.
